Women do not invest enough. Today, they hold 40% of the world's wealth but invest only 5% of it. In Europe, 1,500 billion euros are not invested and escape the real economy.
Less than one third of women feel confident enough to invest, and only one in ten think they understand topics related to investment. Finance is a sector in which women still often feel uncomfortable.
The products and services offered by financial intermediaries have traditionally been created by and for men. The current financial industry struggles to reach women and encourage them to invest.
A relationship of trust therefore needs to be established between women and the investment industry.
Our goal is to free up women's savings to be invested in the real economy.
To do this, we are working with the leading financial players in women's investment to create the finance of tomorrow, which will meet the needs of all.
Our label was built with our community of women and financial players who are pioneers in women's investment.
We are building a community of women who are ready to help each other take the investment plunge.
They support us and work for parity in investment
